The event is boosting the international promotion drive to promote its 23rd edition, which takes place from 21st to 23rd January

Six months ahead of opening day CERO A CUATRO, the International Babycare Fair has already sold more than 50% of the available exhibition space. The leading players in the industry are investing in Spain's only international fair that showcases the full range of babycare products.

The industry's top companies have now confirmed that they will be coming to CERO A CUATRO. Jané, Play, Inglesina, Micuna, Recaro, Cibex, Römer, Fisher-Price and Bebecar are some of those that will be showing their latest products at the upcoming fair. Thus far the 2011 event will comprise 170 companies that will be showing the latest in baby strollers and travel items, early years furniture and accessories, light baby care products, textile items, layette and early years toys. The fair's management expect the event to notch up more exhibitors than last year's 302.

A total of 302 commercial companies representing 600 brands from all sectors of the childcare industry exhibited at the latest International Babycare Fair, CERO A CUATRO '10.

This spectacular surge in the number of exhibitors (+21% compared with the 2009 show) reflects the current healthy state of the childcare industry both in Spain and internationally. It is also an endorsement of CERO A CUATRO as the showcase to visit to see the latest technological innovations and as a major sales platform that generates considerable volumes of business.

Professional buyers from 37 countries visited this latest show

As the 22nd International Baby Care Fair, CERO A CUATRO, closed its doors last January, it had consolidated its position as the only exhibition in Spain dedicated exclusively to the world of infancy.

As part of its ongoing evolution CERO A CUATRO is changing its name to better adapt to the supply available at Feria Valencia and the product offer demanded by the trade professionals visiting the show. The INTERNATIONAL BABYCARE FAIR is the new name for the only platform in Spain bringing together both Spanish and international professionals. This unique event gives them a chance to showcase their new introductions in prams, strollers, travel cots, car seats, furniture and accessories for babies and toddlers, light baby products, textile products, layettes and toys for toddlers. The show banner in blue, a colour readily associated with the childcare sector, includes the rotating slogan Everything a baby needs in more than 14 different languages, thus further underscoring the fair's international profile both in terms of supply and demand.

ZERO TO FOUR opens its doors this evening to give its VIP clients a special preview. Over recent years, exhibitors have invited their best clients on the evening prior to the official opening for a sneak preview of what's on show.